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Gem Shopping Network Arqspin Interactive 360 Photography

The founder of The Gem Shopping Network hosted the first and original colored gemstone show on TV in the 1970s. This experience inspired him to share the exciting world of gemology with a larger audience through the creation of The Gem Shopping Network. The network first aired in 1997, and combines entertainment and education while showing rare gemstones and fine jewelry to their 40 million viewers. They believe in creating a fun and interactive shopping experience, and Arqspin 360 interactive photography helps them do just that!

I spoke with Jenny Deavers, who supervises Gem Shopping Network’s internet photography team, to find out how they capture so many spins and how Arqspin helps make the gem shopping experience more engaging. Jenny oversees a three person photography team that captures spins as well as standard product photos for the website. They have several Arqspin turntables, which they use for capturing spins as well as for shooting b-roll footage for the Gem Shopping Network website.

Because Gem Shopping Network hosts live shows, it is crucial for products to be on the website while the show is on air. Jenny’s team captures the spins the day before the gems go on air. She believes ensuring the gems are completely clean is important for achieving a good spin, and they usually dedicate someone to cleaning and preparing the gems. The preparer also makes sure the gems are centered. Jewelry and other small round objects are notoriously hard to center, so Jenny created a template to make placement a little easier. Even with the template, Jenny says her favorite feature of Arqspin is the de-wobbler, which helps correct for any off-centering.

After the gems are placed, the photographer captures the spins in HD with a JVC ProHD camera with a Fujinon 5.5-88mm lens. They down-sample using MPEG Streamclip, and then upload their spins to the Arqspin editor. Despite the downsampling, Jenny says this gives them better quality spins than standard video recording. After the spins are edited, they are uploaded to the Gem Shopping Network website, where customers can interact with the jewelry as they watch the shows. Arqspin’s ease of use allows Jenny’s team to upload as many as 100 spins per day!

For information on how to make your website more interactive with Arqspin, contact us or check out our software plans.

 

http://www.gemshopping.com/

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VIRGINIA 22902