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DIY Product Photography

A huge question facing any ecommerce business is how to provide a high quality product experience to their customers online. After all, it’s hard to sell a physical product when your customer can’t get their hands on it.

This is where great product photography comes in. Although good product photography equipment is traditionally an expensive investment, there are cost-effective alternatives that make producing high quality photos simple and inexpensive. Here is a guide for how to cheaply and easily put together a product photography kit for your ecommerce business.

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Creative product photography is an important opportunity to show your audience that your product or brand is unique. If done right, your photos will stand out and engage your audience more effectively, drawing more clicks and eventually, more sales. Once you understand the basics of product photography, it’s time to get innovative with your process.

Here are nine great product photography ideas that will get creative your juices flowing and help you produce interesting and unique photos: (more…)

Our Summer intern, Lisa, is a third year sociology major at UVA who is interested in marketing. On her first day, we had her create and edit an interactive 360 degree spin, using our Arqspin turntable and Arqbox lighting tent. We gave her the quick start guide and a turntable, and let her figure out the rest. Here she shares her experiences of creating her first spin.

Getting Started with Arqspins

Yesterday, I got to try out making my first spins with the Arqspin app and turntable.  I don’t consider myself a photographer, so I was a little intimidated to create a spin.  I have seen some pretty impressive ones, and was pretty sure mine would not compare. I decided try my hand at spinning a stapler, an apple, and a tape measure using my iPhone 6. Nathan gave me the the quick start guide, set me up with a tripod and an Arqspin 9” turntable and left me to own devices.

The app was really straightforward. I popped the stapler down, turned on the turntable, timed my rotation, turned off the turntable and tapped record. And made my first mistake. As soon as I hit record I realized I should have left the turntable on. My reaction was due to not wanting to have my arm in the background, but Nathan explained that the spin actually won’t register properly if the object isn’t rotating initially.  I turned on the turntable, and then hit record. Capturing the spin only took a few seconds, and then I was able to edit it. I could crop, adjust color balance and loop points, and add keywords right from the app.  I then uploaded my spins to the cloud where I had even more editing options.

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CHARLOTTESVILLE,
VIRGINIA 22902