Conscious Step

Raising Awareness with Conscious Step

Conscious Step is an innovative sock designer and online retailer, founded on the back of a successful Indiegogo campaign in 2013, with the intention of raising money and awareness for the primary causes of leading nonprofits across the globe. Their model is based on creating unique sock designs that represent and support distinct causes, then donating a portion of the sale proceeds to the cause represented by that design. Each sock design has a unique and distinctive look that accompanies their names, such as “Socks that Fight Hunger” and “Socks that Give Water”.

This is the kind of company that’s easy for us to get behind; a great idea with a positive impact, and great looking socks to boot!

As they were looking to launch their new website to promote their brand and associated social movements, they needed to answer the key question that all online retailers face. How could they create a better customer experience for a physical product in a non-physical space?

This is obviously a question that we take very seriously at Arqspin, and we’re ecstatic that our 360 photography software allowed Conscious Step to do just that, while giving them complete control over the whole process.

360º Images Made Simple

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“You’re able to place the spins in blogs, email, and social platforms. In the digital world you’re not only extending, but increasing those engagement features for your customers.”

Sam Roberts
Director of Advertising & Design, Conscious Step

Building a Modernized Digital Presence

Conscious Step’s aim for the launch of their new website was to incorporate differentiating visual aesthetics across all of their platforms. The company also wanted to respond to recent trends in their web and mobile traffic that indicated consumers were looking for more interactivity with their products before purchasing.

Arqspin’s 360 photography software was the perfect way to provide this responsiveness. The 360° product spins grant complete control of a product’s vantage point to online shoppers, as well as the ability to zoom in on the tiniest details. In addition, the Arqspin platform allows for 360° images to be created and exported in any format necessary for a company’s digital platform – a process that Conscious Step describes as being extremely easy.

Thanks to the simplicity of the Arqspin interface, Conscious Step was able to quickly and easily achieve the high quality product spins that you see here. In addition, their small team was able to develop a standardized and highly efficient process for replicating similar high quality spins for each of their intricate designs moving forward.

A Better Online Product Experience

Using Arqspin’s 360 photography software to respond to the digital trends observed on their site has been an undeniable success for Conscious Step. Since launching 360° product spins, they’ve seen a continued increase in the amount of excited responses from both current customers and those on their growing wait-list.

The ease with which they’ve been able to create and embed their 360° images to meet this consumer demand has Conscious Step already conceptualizing other methods for leveraging the Arqspin 360 photography software platform. They have plans for using spins in place of costly traditional retail displays, as an interactive tool for sales meetings, or as a tool for collecting valuable interaction data.

We’re proud to be involved with businesses like Conscious Step, and we’re excited to see more of the ways in which a creative, forward-thinking team like theirs is able to create better product experiences for their customers.

“Arqspin has continued to enable us to test out new methods of advertising and marketing; strategies that focus around engagement and interaction on a deeper level.”

Prashant Mehta
CEO, Conscious Step

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