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Marcone content studio featuring arqspin software and turntables

Marcone’s content studio featuring Arqspin software and turntables

Marcone is an appliance part distributor based out of St. Louis, MO. They started their company in 1932 when their founder, Harry Markow, went door-to-door selling rebuilt vacuum cleaners. Marcone is now the world’s leading appliance part exporter and distributer, with both domestic and international customers. Since signing up for Arqspin one year ago, Marcone has created over 15,000 spins. They average more than 85 unique spins per day, making them one of our largest spin producers. I spoke with Kati Underwood, the manager of their content studio, to find out how they create so many spins and how Arqspin helps Marcone stay ahead of their competition. (more…)

Here at Arqspin, we pride ourselves on giving you and your customers the best 360 interactive photography experience possible. Much of this experience is related to how your spins are hosted, and how your customers are able to access and interact with your spins. Spin hosting is built into your Arqspin subscription, but we still get a lot of questions about self-hosting your spins.

Letting Arqspin host your spins is similar to using Youtube or Vimeo for video hosting. You still control how spins are shown on your site, but we handle all the technical aspects of delivering your spin to the viewer. We described the advantages of letting Arqspin host your spins in our blog article 7 Benefits of Arqspin Data Hosting, but we didn’t really delve into the dangers of self-hosting. If you are still contemplating self-hosting your spins, read on to see why hosting your own spins is just not worth it.

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Arqbox portable photography LED light tent

Introducing the Arqbox Light Tent

Professional quality photos all have one thing in common- excellent lighting.  We have talked many times about the importance of proper lighting when photographing products or creating spins, and are now happy to offer the Arqbox- a portable LED light tent.  The light tent is available in two sizes: the Arqbox 16, which offers a 15.5” interior, and the Arqbox 24, which offers a 23.5” interior. They work perfectly with our 9” and 12” Arqspin turntables, allowing for professional quality 360° photography. Both lighting and background are crucial to good product photography and to good spins.  Here you can see two spins of the same object, one created using our light tent and one without:

Without Arqbox:

With Arqbox:

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Our Summer intern, Lisa, is a third year sociology major at UVA who is interested in marketing. On her first day, we had her create and edit an interactive 360 degree spin, using our Arqspin turntable and Arqbox lighting tent. We gave her the quick start guide and a turntable, and let her figure out the rest. Here she shares her experiences of creating her first spin.

Getting Started with Arqspins

Yesterday, I got to try out making my first spins with the Arqspin app and turntable.  I don’t consider myself a photographer, so I was a little intimidated to create a spin.  I have seen some pretty impressive ones, and was pretty sure mine would not compare. I decided try my hand at spinning a stapler, an apple, and a tape measure using my iPhone 6. Nathan gave me the the quick start guide, set me up with a tripod and an Arqspin 9” turntable and left me to own devices.

The app was really straightforward. I popped the stapler down, turned on the turntable, timed my rotation, turned off the turntable and tapped record. And made my first mistake. As soon as I hit record I realized I should have left the turntable on. My reaction was due to not wanting to have my arm in the background, but Nathan explained that the spin actually won’t register properly if the object isn’t rotating initially.  I turned on the turntable, and then hit record. Capturing the spin only took a few seconds, and then I was able to edit it. I could crop, adjust color balance and loop points, and add keywords right from the app.  I then uploaded my spins to the cloud where I had even more editing options.

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“What camera should I get?” is a question that we get asked a lot at Arqspin. It’s an important one, but the question you should really be asking is this: “what photography lighting should I get?”

Having the newest camera can make a big difference if you’re in a low light scenario or shooting objects in motion, but you won’t face these situations when taking product photography. If you have any modern DSLR, point-and-shoot, or even a smartphone, it’s likely that investing in lighting will improve your product photography more than investing in a new camera.

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We’ve made a quick Arqspin video tutorial of how to use all the new editor features:

  • Crop,
  • 90 degree Rotate,
  • Dewobble,
  • Reverse Rotation,
  • Whitepoint and Blackpoint,
  • Brightness, Contrast, Vibrance,
  • Curves,
  • Paintbrush,
  • and Labelling

If you have any questions, or want us to take a look at a spin you’re trying to edit and having trouble with, shoot us an e-mail at support@arqspin.com!

Labels and annotations can now be added to spins via the web-based editor!

To add labels to a spin, click NEXT until you are on the labelling tab, then click ADD LABEL. Enter the text of your spin, and click on a point on your object to create a stationary label.

Arqspin Labels and Annotations

Next, rotate the spin to a new angle and drag the point from the incorrect location onto the correct location. The editor will guess a 3D circle that tracks through those locations on the object. Repeat this step a few times until the label tracks the point of interest.

Arqspin Labels and Annotations

Optionally, you can reposition the label, change the color of the line, or add a url link to the label.

If you have any questions, Contact Us!

Near the end of September, Arqspin was offered the exciting opportunity by our friends over at Tenacious Toys to travel to New York City to attend and participate in the 2015 New York Comic Con hosted in the Jacob K. Javitz Convention Center. Excited about the chance to display some creative uses for our 360 degree photography platform, we decided to create an opportunity for the thousands of costumed attendees to create free spins of themselves in their intricate and creative outfits they’d designed for the weekend, all of which you can view here at our Comic Con site!

For those of you who are unfamiliar, New York Comic Con is an annual fan convention dedicated to comics, graphic novels, anime, manga, video games, toys, movies, and television. Fans and enthusiasts descend on New York City to visit hundreds of exhibits displaying unreleased media, unique collectibles, celebrity panels, and much more. Attendance to the convention has steadily risen throughout the years, reaching over 150,000 attendees in 2014. A common activity among guests, called cosplaying, is to dress in impressive and creative costumes emulating the characters and creations within their favorite media that they know and love. It’s with this in mind that we set out to create free visual souvenirs of their costumes that they dedicated their time and passion into creating.

After arriving at the convention we set up our booth and began creating spins of attendees. After explaining how yes, they were free, and no, it wouldn’t took long at all, guests excitedly posed on our turntable for a quick spin taken simply with an iPhone 6. After creating their spins, guests then added their own tag and the spins were uploaded to our website at www.arqspin.com/comiccon where they can be found and shared. To see all the amazing costumes we created spins of during our stay at New York Comic Con, checkout out our website at www.arqspin.com/comiccon!

 

OD12U-MA turntable kitOur next giveaway is a joint giveaway with our friends at OverDome. Win an OverDome light diffusing enclosure with a smartphone/tablet adapter AND an Arqspin 9’’ turntable.

The winner will receive an OverDome 2.5 inch aperture, mid-angle model with an adapter for use with smartphones or tablets. The OverDome is a translucent white acrylic enclosure that converts any lighting to uniform lighting, minimizing unwanted shadows, reflections and glare for close-up photography. It’s great for jewelry, collectors items, or anything that’s difficult to light—like white or shiny objects. The OverDome works with ambient indoor lighting, directional lighting fixtures, or even sunlight.

Our 9’’ Arqspin turntable fits perfectly with the OverDome, giving you the ultimate 360 photography setup. It can handle up to 25 pounds. An OverDome and Arqspin photography studio is great for beginner photographers, too!

OverDome-Swiss-army-knife-H2001

To be eligible to win our OverDome and Arqspin turntable giveaway, you must like, share, AND comment on our giveaway post on Facebook. The winner will be announced on Wednesday, September 16 at noon EST on our Facebook page.

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